Benefit Cosmetics new campaign, amazing us with down syndrome model the face of the brand

when defining beauty, on the subject of fashion and modeling world, we always focus on the body shape and face features , beauty has been defined through perfect picture succeed in forcing a way into our minds, well benefit cosmetics knows the true meaning of beauty.

In spite of everything, in the current life-changing moment, the well-known fashion brand, benefit cosmetics have taken the decision of choosing a girl with down syndrome for their marketing campaigns not only that, they have chosen this girl as the ambassador of their brand.

The leading lady here, Kate Grant, a 20 year old model with down syndrome, She has been awarded the British Empire Medal (BEM) for “services to the community in Cookstown”.

Ms Grant always dreamt of being a part in the fashion industry, and her dream came true with being the first model with down syndrome, benefit cosmetics gave this beautiful woman the opportunity to achieve her dream.

And with the company branches all over the world, Ms Grant shows off the new benefit eyeliner product, roller liner eyeliner, people liking the look of this.

One mom wrote on Instagram “As the mum of a child with Down syndrome, I can’t tell you how much it means to us that you have featured this beautiful girl!” the statement continued. “Thank you so very much for your awesome gesture of inclusiveness, hope to see more of Kate.”

Ms Grant said she believed she had been recognized for raising “awareness of people with special needs”. “My parents and myself are so proud of me,” the statement continued. “I want to continue to raise awareness through my modelling.”, she want to raise awareness for people in such conditions.

Ms Grant with her 48k followers on Instagram, she shares behind the scene shots, keeping us updated with her benefit photo shoot, she said “Social media is so important to me. I want to say thanks to my followers and my fans, I love them so much. Keep following, please!”.

Ms grant goals for 2019 as she said “I’d like to go model in London, Paris, Milan, New York Fashion Week. I want the public to ring the designers for me [to get gigs].”, and she plans to be on vogue magazine cover.

Benefit Cosmetics shows the world the real definition of beauty, they changed the standard of the beauty and fashion industry, and Ms Grant without any doubt is the greatest women for this.

Benefit added that they hope this new act will show “that beauty and makeup shots can absolutely feature people from all walks of life.”

Referring to Ms Grant she posted on Instagram “This week has been amazing,” she wrote, “Make sure you all get this amazing liner!”.

Congrats to this beautiful women “a beacon of hope” as people described her and for benefit cosmetics for this kind of change and success.

We are all unique, with different shapes, sizes and colors, whether mothers, daughters and grandmothers, we are the lives and change we create, and that is the beauty.

What do you think?

Written by Toly Khawas

Toly is an Interior Designer by day, writer by night and a full time artist.

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